Parenting Magazine was launched by Time Inc. in 1987 for American families. The magazine was divided in 2009 into two targeting different markets: the Parenting Early Years are for mothers with infants up to preschoolers while Parenting School Years are for mothers with kids from Kindergarten to 12 years old. The magazine averages 2,200,000 copies and reaches at least 9 million of its target market. Aside from the Parenting Magazine, The Parenting Group family also has Babytalk, a monthly magazine; Conceive; Working Mother magazine; Parenting.com website; MomConnection, a research online network; and a unit for customized content.
A lot of Parenting Magazine’s features are reproduced on Parenting.com, which also has resources for child development, health, and safety; blogs; buying guides; fertility calculator; baby naming tool; pregnancy information; customized newsletters; and a pregnancy planner. In 2007, 18 of Time Inc.’s magazines were sold to Bonnier Group, a Sweden-based publishing company. The sale included Parenting Magazine.